All research with a focus to be commercialized need to be integrated with the market knowledge to be fully exploited.
Life Science Research Companies tend to put all effort on their research and forget the importance of commercial input from the very start of their project.
The Target Product Profile (TPP) is the cornerstone of pharmaceutical product development. The TPP should be used to promote the dialog between regulatory authorities and the pharmaceutical company and play an important role in the drug development process. In the best of worlds, the TPP should include a commercial evaluation of the pre-clinical and clinical development strategy and the information necessary for the assessment of a product's commercial potential.
The TPP is the instrument to track the developing product's actual pre-clinical and clinical profile versus that necessary for commercial success and is the guide for strategic decision making.
FindFactPharma provides business development support to smaller Life Science Companies and specialises in the areas of business planning, market research, forecasting and financial modeling, i.e. all key information about the market.
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